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Scott Brush's expertise and experience has been recognized by selection as a member of both Cayuga Hospitality Advisors (Cayuga) and the International Society of Hospitality Consultants (ISHC).

Hotel Operational Diagnostics

Brush & Company is uniquely qualified to provide a wealth of expertise to small individual projects or multiple location studies for clients ranging from large institutional investors to local independent owner/operators.  When applicable, operational studies are performed by a "team" to bring more than one point of view and to provide specific, focused expertise in identified problem areas. Services provided by Brush & Company typically approach an operational study in one of three levels of detail as shown below:

Basic Diagnostic Overview

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Review the propertyís occupancy and rate history, preferably including comparisons with local competitive set.

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Perform a physical inspection of the hotel plus a look at the identified competitors.

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Analyze the hotelís market position with respect to both its competitive set and the overall local market to the extent statistics are available.

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Identify options and opportunities for the hotel or resort within its existing markets or with under-served market segments.

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Prepare a summary letter of findings and conclusions.

Enhanced Diagnostic Review

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Review historical operating results including occupancy and rate history and income and expense statements as available.

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Perform a physical inspection of the subject hotel and on-site interviews with key management personnel.

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Analyze the hotelís market position with respect to both the local market and its competitive set.

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Identify alternate strategies for the hotel/resort with expected increases in revenue or decreases in expenses.

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Prepare a report detailing major findings and recommendations.

Complete Diagnostic Examination

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Review Historical Occupancy and rate levels, income and expense statements, capital budgets, marketing plans, etc.

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Perform a physical inspection of the subject hotel and on-site interviews with key management personnel.

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Analyze the propertyís market position, competition and areaís prime demand generators.

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Identify alternate strategies for the hotel/resort for both revenue enhancement and cot containment.

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Prepare a preliminary financial analysis of the identified alternatives.

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Issue a formal report of the findings, recommendations and financial potential of the property.

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